On page SEO is the process of updating elements such as coding, text, images etc within our website or blog. On Page SEO Techniques is one of the most important processes you can use, not only for achieving better rankings but also for running successful Internet marketing campaigns.
1. On Page SEO Techniques for Titles:
Your page title (meta-title) plays an essential role in your On-page SEO strategy. Your page and posts both should have appropriate and unique titles. It should include the main keywords of your page.
2. Meta Descriptions:
The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content. The meta description will then appear under your page’s URL in the search results. This is also known as a snippet.
3. Meta Tags:
These are the html keywords that don’t appear on the Search Engine Result Page (SERP) but only in the code of your page. They are not visible to the readers like Meta description. Search rankings read your Meta tags to know that what your page is all about and rank it accordingly. You can greatly improve your site’s ranking by researching well for keywords to be used in Meta tags.
4. Url Structure:
1. Keep things as simple as possible. This will improve the search engine optimization, usability and accessibility of your urls.
2. Organize you website url structure logically.
3. Use meaningful words for your folder and web page file names.
4. Make your urls easy to remember.
5. Keyword Density:
No doubt including relevant keywords in your content is important but if you put too many, then search engines are likely to spam your website. It is recommended to keep your keyword density around 1.5%. You can use formatting options for better use of keywords. You should include your targeted keywords in the first paragraph and as well as last paragraph or conclusion.
6. On Page SEO Techniques for Images:
Images are important to grab the attention of visitors. The website traffic can be effectively improved with the help of visual appeal. To optimize images for SEO you must include Descriptions and Alt Text in it.
8. Heading Tags:
The content you write should be in small paragraphs and sections. And, the tags given to these headings are called H1, H2 and H3 etc. Breaking your content helps you rank your website higher on SERP.
9. Word Count Per Post:
If you want your content to perform well on search engines, then your posts shouldn’t be too short, as it is considered to be less informative. A general information based blog post should at least be of 700 words. The content you write should be well researched and informative for the audience. And, it should contain your relevant and targeted keywords in the right places.
10. External Linking:
The External Linking you put should be relevant to your content. You should do external linking to the trusted websites only. If you provide external links, then your site ranks higher on search engines.
11. Internal Linking:
Page internal linking will be strong for your page. So viewer of your website can easily find relevant articles of your website.
12. Quality Content:
The most important aspect of SEO is that you should have quality content. You should provide value to readers with your engaging content. When readers spend more time on your blog your bounce rate increase and so do your ranking.
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